Before business/personal login, homepage would contain images of the latest vinyls up for sale with a hover over feature for quick specifications. direct search bar, simple and direct headers and side bar. many said having the usual scroll down bar with also a side bar on each column would make the website more exciting and add discovery and mix ups such as in record stores. this is shown with the black arrows on second digital inital mockup with the side black arrows, but this needs to be made clearer if taken further.
Here is an example page when a vinyl image has been clicked on or searched and specifically chosen through quick view option, coming up with detailed specifications, tracklist, and a vinyl symbol used as it is a universal symbol, that can be clickable to preview the tracks. this was suggested in feedback and emulates the benefit of being able to listen to vinyl in a record store before buying. a contradiction however, is that many I asked for feedback from specify vinyl sounds better than digital, and on a website or app these can only be played digitally, so I am debating wether this is a needed feature. No comments were really made during feedback so this may be left. What is crucial to the audience is the trust of the community, the specifications, rating of sellers as mocked up, actual images uploaded on the page for that particular vinyl and sellers notes. Shipping is also given based on location straight away which would be an adjustable option in Account. This was proven to be an annoyance, not knowing the full price until checkout which could be a lot if sold from overseas.
My vinyl randomizer, is my second idea attached, of an online/possible app that enables shuffling of vinyl like in a record store to contain that visual excitement of the unknown loved by many vinyl buyers and sometimes favoured. With our visiting professional within the crit, he specified this was a more unique idea that isnt as standard as a lot of interfaces such as my inspirations of Itunes and Spotify, and that completing this second idea seperately while reiterating the online record store experience by being able to shuffle through different genres such as in record stores, offers, specific artists, etc. Although I agree this would be an interesting interface development, I feel it moves away from my initial problem sourced from Discogs marketplace being complicated and offputting to use to a much larger vinyl buying community that would rather go in a record store for a more interesting engaging experience. Men I went and asked in the local record stores all agreed this would be a beneficial feature of a new vinyl marketplace, catering for already active savvy dedicated online vinyl buyers, but also for those wanting to discover something new.
I have concluded the marketplace will be developed as a website with the merch/tickets part taken off and catered more specifically for finding the best value collectors vinyls from sellers, an easy to use way to sell vinyl as a business or personal, and the option to shuffle vinyls online but with genre specifications as done in record stores as due to the mass amount of vinyls sold on Discogs marketplace, there would be a very diluted and less engaging experience from one randomizer, so a specific page will be created in ties with account preferences and purchase history.
My sketches of seperate features inspired by record stores ability to listen to the vinyl, and shuffling through.
Feedback from peers
-'randomizer' would not be appealing or clear to click on, must be named vinyl randomizer or likewise to be clearly communicated as a feature
-this is a 'great' opportunity to give the vibe and universal features of record stores transferable through the design of the interface
-non-clinical design
-as Discogs Instagram is mostly artworks and stacks, this reinforces the striking visual aspects of record stores and what vinyl buyers are drawn to and what is celebrated within the record community, which it should be through this interface also, which is not present on Discogs marketplace or its competitors on the level and ease it could be
-create an interface for a record store to locate vinyl as people enjoy the experience of going to a record store more than searching online
-have a hover box such as ebay where you can quick preview the vinyl images, so you dont have to keep going back and forth between pages and search specifications fast and efficiently
-least buttons as possible, group where possible to avoid cluttering which was an initial interface issue
-an app with price comparisons based off scanning artwork to give the buyer a fast comparison without having to pay full price or not get a good condition in the record store. seeing if they can get a better deal online just by a scan solves the issue of the two split audiences of online and physical, but I feel due to the mass audience of vinyl buyers this may not be as prevalent as a new web interface designed for a vinyl marketplace.
-sidebar allows artwork to be displayed well, whereas the wireframe with the menu at the top with the tabs draw more attention to them rather than the artworks which is intended to be the largest interface element.
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