Studio Practice Workshop

Morning- a reminder to describe our aims, thorough research (which I have overlooked I have to admit), documenting feedback, just a few things I believe I already have done in my blogging but we forget how crucial and important it is for grading and there has to be an even balance of all. Also, having a list of very professional words is good if I am struggling to describe something, although I don't often find this an issue. It was cool to see what blogs people looked at as I only really look on Instagram, Tumblr and Dazed digital which I see as some sort of holy grail of all quirky art subjects across all the spectrums.

Afternoon- We were asked to think about the Whitney rebrand and how it works and the first thing that stood out to me on the ad was watching how the w forms, which obviously represents the 'w' for Whitney but is geometric and kind of looks like it is hopping/bouncing across the page which could represent the abstract shape of the building itself.

Also on the website it explains it's designs and shows a range of how it adapts for each exhibition- it is good that it is so simple and has the continuity throughout the building.

It can also be quite ambiguous: could represent the new building, the 'W' in different forms in an adaptable way which are either symmetrical or elongated to fit the name of an exhibition, a zigzag for it's 'ever-changing' nature and complete new rebranding and building, to be more contemporary and modern in its character and for new audiences. I haven't seen a branding such as this before so it would be well recognised, and its simple black and white theme with very clear typeface is keeping it basic but doing the contemporary very simplified, sans-serif style I see a lot of with people in our younger graphic design age.

Its structure is very thin but due to negative space being so large, it is still a recognisable shape to the average consumer from far away, and the bold text can be seen from further away. The shape itself also could be seen as a plinth for the work displayed in the museum?

In conclusion, we agree that it does quite have a lot of thought and depth to its design as shown in all these points, but despite its ambiguity to use as graphic designers, to the average consumer they will see it as a very contemporary complete rebrand that represents the ideal the museum want to portray and even though it is very basic due to its boldness in negative space just as its typeface, it works as a whole.