Brief 6: gender neutral/boy beauty Market research

“Millennials and Gen Z are driving the culture shift towards gender fluidity and opening up new possibilities for men to explore beauty products.”

According to Euromoniter, the male grooming industry — including haircare, skincare and shower products — is expected to reach over $60 billion by 2020, outpacing men’s haircare and fragrance.

Despite more men wearing makeup than ever before, some worry this is just a passing trend.

'By announcing a shift to gender neutral products, or suddenly including men in a product line, Sable says it can appear tokenizing or can come off as an obvious marketing tactic. She also feels another issue brands face is making a statement with an inclusive campaign or brand face but then never addressing the issue again.'

Despite more men wearing makeup than ever before (with youtubers and beauty bloggers inspiring worldwide), some worry this is just a passing trend.

'By announcing a shift to gender neutral products, or suddenly including men in a product line, Sable says it can appear tokenizing or can come off as an obvious marketing tactic. She also feels another issue brands face is making a statement with an inclusive campaign or brand face but then never addressing the issue again.'http://www.verygoodlight.com/2017/08/29/boy-beauty/

Tom Ford have campaigned 'boy beauty' since 2006

Furthermore in this country, more advertising of boy beauty is being displayed such as Nyx displays on their shopfronts. Nyx are very much using a modern advertising technique relating to popularity of beauty tutorials/gurus on social media and this is bringing in variety of boys/trans/fluid people represented in the beauty sector- showing its snowball in popularity, a reason to create this packaging concept.

Brief 6: Existing gender neutral make up branding

Being described as 'no-nonsense' gender neutral minimal skincare, these are some of the images that come up on a search.

It is understandable and admirable brands create minimal branding that wouldn't look to far gendered in anyone's collection as they are very simple and usually black/white/grey. However, to a huge majority of makeup wearers, this means adding colour and tone to their body. For exciting occasions, every day wear etc. While celebrating gender neutrality with bold colourful looks, why not make the packaging the same? Instead of focusing on 'feminine' and 'masculine', why not combine these together, as gender neutrality does?

Although the main focus will be on the portrait on the packaging and ofcourse the makeup, I don't want to create minimal packaging as it doesn't have any celebration to it which these designs will aim to have.

Brief 6: Campaign imagery

Illamasqua

Asos 'Go Play' gender neutral beauty campaigndesire to make beauty more inclusive — angling the launch as colorful products all genders should feel free to use. "There are no rules or limits, just endless ways to be you," reads the brand's press release.

I wish to make a project on this as it is a fun, dynamic new direction of advertising and a glimpse in to the future. Makeup is always directed to women when men have had various makeup trends throughout the years- no matter how small, there are men and those who see themselves as gender neutral wearing makeup and instead of just campaigns, to have these packaged in a fun expressive way can only add to inclusivity and diversity within the beauty industry.

Sara Hill

Brief 2: Emerging body positive campaigns/featured artists

MISSGUIDED

Recently this artists work has been shared and celebrated all over Instagram for using collage, primarily glitter, to celebrate women's stretch marks in a delicate but effective way.

'I imagined that when the skin stretches, glitter pops out from the inside! haha” so the more you stretch the more shiny you get! “  I posted that artwork! and my god! the response was super shiny!

https://blog.missguided.co.uk/blogger/interview-sara-shakeel/

Missguided are encouraging on their babe zine, their customers to submit images of their stretch marks to be glittered. this is a great way of showing young women that they shouldn't be ashamed of something so natural and that is truly unique.

This is an example of how body positivity thrives on social media, in particular Instagram, and makes me even more sure of using the platform for my images. Would be amazing to get even half the attention. I had considered adding glitter to stretch marks but think it is good that I have used other symbolic details such as flowers and hearts.

I will create a hashtag that will hopefully encourage others to share and tag


Through Instagram they are campaigning and using hashtag #makeyourmark which is attracting a lot of attention and praise, proving the point that body positivity movements are growing in popularity particularly the Instagram platform as its visual media is what we look to relate to in daily life.

Also body positive campaigners promoting reassurance for those with body doubts over the festive season (which I considered linking to the instazine)

Brief 2: Final scanned and edited images

Start Bodyposizine
Upload one a day
Use hashtags to attract audience
Ask for submissions, keep eye on comments
Tag those who let me use their images

The final Instagram is on hold as I am waiting for a delivery of something to decorate the images with to re scan in. I have a clear idea of how the Instagram will look thanks to my talk with Liv and am ambitious to create a printed zine from this if succesful or keep the instagram going.

Brief 2: Feedback from Liv Siddal

'Instagram is the new zine'

general feedback was

-to create more of these images, making them a consistent set for the instagram account.
-work in rows, using other additions such as magazine cut outs and glitter etc instead of just flowers
-'Instagram is the new zine'
-take comments off the images as they take away from the visual, and just post as the caption
-in terms of zine, if instagram is successful and gets submissions/feedback, make the zine a new project including articles even
-to create more images i will use any submissions from my envelopes around uni and add more stories from friends and myself

'Instazine' crops up in thousands of tags but a lot are within one post, with multiple spreads. this will be arranged to be the entire instagram, consistent