Being described as 'no-nonsense' gender neutral minimal skincare, these are some of the images that come up on a search.
It is understandable and admirable brands create minimal branding that wouldn't look to far gendered in anyone's collection as they are very simple and usually black/white/grey. However, to a huge majority of makeup wearers, this means adding colour and tone to their body. For exciting occasions, every day wear etc. While celebrating gender neutrality with bold colourful looks, why not make the packaging the same? Instead of focusing on 'feminine' and 'masculine', why not combine these together, as gender neutrality does?
Although the main focus will be on the portrait on the packaging and ofcourse the makeup, I don't want to create minimal packaging as it doesn't have any celebration to it which these designs will aim to have.
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