Illamasqua
Asos 'Go Play' gender neutral beauty campaigndesire to make beauty more inclusive — angling the launch as colorful products all genders should feel free to use. "There are no rules or limits, just endless ways to be you," reads the brand's press release.
I wish to make a project on this as it is a fun, dynamic new direction of advertising and a glimpse in to the future. Makeup is always directed to women when men have had various makeup trends throughout the years- no matter how small, there are men and those who see themselves as gender neutral wearing makeup and instead of just campaigns, to have these packaged in a fun expressive way can only add to inclusivity and diversity within the beauty industry.
No comments:
Post a Comment