From the feedback received through the Instagram, the collage images featuring the dolls relating to the body image topics received the most attention and positive feedback on the designs, so going forward with the zine I will create more of these as a representation of the target generations relationship with body image.
https://www.flickr.com/photos/bratzjaderox/
a flickr i have found edit bratz dolls in to real life situations, mostly vanity based, like my images will be throughout the zine as a comment on the effects of magazines/social media pressures on body image. Using Bratz dolls as a direct example of what the body positive movement generation researched what normal would have looked like, as these are the dolls we were bought. All unproportioned bodies and perfect detailing, by using these as examples of already 'perfect' dolls aiming to achieve even more unrealistic beauty standards elevates the concept of the flurry those who's comments I am using have been through thinking they are abnormal and wanting to drastically change their bodies due to these unrealistic expectations depicted.
Critics point out their heavy makeup, pouty lips, and, as the American Psychological Association put it in a 2007 report, “sexualized clothing” such as fishnets and miniskirts, as reasons why they’re not appropriate toys. Like Barbies (no strangers to controversy either), they argue, these dolls offer impossible, hyper-exaggerated interpretations of female beauty.
http://www.worldlifestyle.com/beauty-style/check-out-these-rescued-bratz-dolls-transformations
This theme of using these popular children's dolls is also a comment on their recent theme of 'selfie' bratz where the doll can hold up a fake phone looking as if they are taking a selfie- this kind of influence fuels the fire of social media depicted perfection and the pressures. I want my edits to highlight the pressures women are facing against their own bodies and the punishing rituals they put themselves through, alongside the real struggles taken from my survey. The intention is to show the unnecessary actions taken against the reader who is already 'perfect' how they are, as we see the bratz dolls.
burn book is popular cultural reference of girl's talking about other girl's and commenting on their appearances. For this to be switched to discussing issues overcome, instead of the burn book it can be called 'body posi' tying it directly to the Instagram and matching the letter amount of 'burn book'. This popular cultural image will elevate the attention of the zine in it's recognizability alone. It has already been used as a boosting packaging stratedgy in an eyeshadow palette.
The zine will include the original insta comment boxes being the content on one page, whilst having an accompanying image of the bratz with a like bar on the bottom of the page.
body hair
lip fillers
botox
hair
waist training
desire to be skinny
botched boob job
When deciding between a minimalistic layout or having images as a full page, I decided for a full page as the impact is more dramatic and the closeups of the plastic dolls become overwhelming to look at and are shown as examples of unrealistic standards, what the publication aims to disintegrate with its content of quotes.
The quotes will be places centrally quite small to replicate Instagram comments but emphasize the story and it's importance.
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