This style for the Art Fund's existing colour clashing vibrant branding, came to mind instantly as posters in similar style caught eye back in summer whilst visiting Barcelona. The style felt new and communicated on a universal scale, ideal for communicating to all students with familiar scenarios drawn in a fun way using shapes and colour with an accompanying punchy headline. The instant communication of the shape illustration stands out amongst museum and gallery collateral and will shift the new generation of students perspectives on museums/galleries, make them want to visit and see as an opportunity for experience.
Taken from Its Nice That for contemporary illustration that is grabbing the attention of top designers and ultimately, art students the pass is primarily for. The bold new style of illustration, colourful and dynamic, will also catch the attention of students in an ever more busy world of different campaigns being aimed at them.
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