I began by talking through my rough ideas for each poster and showing the moodboard of illustration style
By using this illustration style that is bold colourful and full of shapes, it instantly communicates to the busy life of a student in an oversaturated market, whilst working hand in hand with their existing vibrant branding.
We discussed how Art fund can be...
-Bus ads, flyers, fold out concertina, choose your own design for your pass (my collaborator actually owns an art pass so we could look at their packaging in person)
-Portrait posters initially but easily adaptable for various mediums
-Use the existing typeface to keep on brand and same colour pallette potetionally
-I can create social media gifs for the campaign which will be a challenge for me but it will be easier with this simple type of illustration- can catch attention on social media apps such as Instagram and Twitter promoting the art pass and as the brief asks, to attract the attention of all students old and new generation
We went over each idea and she will have some initial images sent over within the next couple of weeks so we can agree on solid distinctive themes/designs and then I will begin editing.
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