Tv Licence Studio Brief 2 Research

Using bright attention grabbing colours aimed at students on the website which is the boldness and eye-catching look i am aiming for

Ipad- one of the most up to date creations, many students watch programmes and films on these. is good postcard shape layout and versatile structure. is instantly recognisable.

TV Emoji- adds a cartoon like quality, whilst relating to modern use of emojis as a second language almost. Looks unlike anything other that comes through our letterboxes. Cartoon like quality is a good niche that may intrigue the student more than the iPad. issues are colours already places which are dark and dimensional. Is the issue of cutting out and the aerial sticks. Removed dark centre and is still recognisable

Colours for alerting signage- Red, bright pink green and blue

Typeface aim is to be really impactful and in bold but without serifs to rid of the boring aspect students ignore with letters perhaps. Impact regular is a suiting choice as it is compact but legible and thick enough to demand attention. depending on sizing of what I choose this can be kerned.

Tv Licence Studio Brief 2 initial ideas

Through minor discussions on the study task I chose to watch on TV licences and how outdated the video was, I discussed my ideas to make a postcard with short clumps of info and scary realities of fines to our student age group, the use of social media versus watching tv debate was brought up of which we are most addicted to. I then had the idea of the postcard being the TV emoji which is the newest modern language of our era and relates to smartphones as well as being a TV.

At this stage, I need to sketch and think of other ideas but this seems like a great way to combine our procrastinations with the TV Licence letters many are ignoring being thrown in to the screens we are known to not tear ourselves away from. Within the screen I could have 'Stop' or the famous reference line from the film 'Taken' which could be watched illegally, changed to 'We will find you, and we will fine you' which has the same tone of voice as the public information video but updated and more modern for this brief. This idea made a lot of people laugh in our age group which is the target audience, and is worrying but humorous which is the tone of voice I really want to work with to make this brief interesting and engaging to young adults.

Also, statistics and other content is a scary prospect which will be more likely paid attention to when they notice a large funny TV emoji coming through their letterbox. Opposed to the video which was very old, having the info coming at you from the screen also resonates with those paranoid about modern technology and its advances in finding peoples information. This will not focus on that of course as it is only supposed to be moderately worrying as it is a serious issue that can cost a student a lot of money.

Studio Brief 1: How Do You Read? Interim Crit and manifesto

Idea mockup for colour blindness information.

Mockup of colouring book idea. I asked for both, despite it being this format, wether to make a flipbook or concertina/how to arrange pages/orientation


After a feedback session in which I showed my two drawn out ideas in concertina form on either making content on colour blindness or colour fiction both for children, my most praised idea was my idea for colour fiction.

This will become a colouring book with facts on pantones and colour for children in which they develop and learn their own understanding of colours and their relations to themes and emotions. I will have a drawing central to its own page to be filled in by the children, filling the page and drawn to keep the balance correct. The drawings and its previous title page will be the figure of the page and my typeface chosen will be non serious and soft, probably a sans serif typeface that will be consistent from front page to genre titles. Using the main genres and ones we used in our study task on colour for genres, there will be enough pages to make a small booklet.

Questions I asked were if I needed more genres/content added, in which it was suggested I add in fun facts on colours to give the booklet more informative qualities as well as being for the childs own colour theory development. Initially, my publication was definitely going to be a small flip booklet content working horizontally, or a concertina to give it a fun look for the young target audience and relate back to our folding study task. The idea was put forward to have a standard small booklet which I will try out in measurements of a passport book as one page can be the title and the other will be filled with the illustration, working horizontally to use space as efficiently as possible for good composition and balance. My previous idea to have a long horizontal page, when sketched up, didn't have enough space for an illustration to be big enough to colour in, and having a large filled title page will engage the child more and perhaps make them think more about the genre if it is big and bold. I also asked for further suggestions, in which I decided to add to the first page a series of the most basic colours for the children to reference and ones I can give facts on throughout the booklet which I am unsure of as of yet.

For the cover, as it is purely about colour choice and there are already fun illustrations within, I am thinking to have a wheel of pantone colour as the ground for the front cover. As for titles, Colour Theory/Cast Your Colour/Colour Fiction, with a subtitle I am not sure yet.

MANIFESTO

My aim with my small publication is to inform and engage young audiences in to taking an interest in colour theory and how it is used, by using fun illustrations to project colour in working by genre. This extends their knowledge of the different types of fiction genres there are to read and be interested in, but also learn how colours can cover a range of different emotions and how they impact the design world around them from an early age. As well as being self educational, the booklet also aims to give children fun facts about basic colours they are becoming aware of. It aims to be a fun, non formal/serious way to educate and the results of seeing the embodiment of colours dedicated to a genre on each page will be an exciting and interesting view in to how the child interprets these genres and colour and their results can be shared and discussed among each other.

Study Task 3 Tv License Columbo

A very short public information film that is very dated, but back in those days a van that technologically advanced that indicated those who didn't think they would be caught immediately on radios/screens/through the mammoth aerial  and the impending doom of 'the man' coming to find you in the scary van is something I think works humorously with the fear many of us students feel getting the multiple letters through the door such as I did in my first term,

The video is dated but the fear is still the same for most, whereas many still dont reply and feel 'the man' would never actually have out them under investigation at all unlike me who freaked out and sorted it out right away. Hearing of a student in Leeds getting fined 1200, its a risk that isn't worth it for students pockets and overdrafts can only stretch so far. Already I can see the fun and humorous prospect of sending this information to students in an engaging way that relates to our modern addiction to social media/televisions/drinking, all procrastinating activities such as ignoring sorting a TV licence. Watching TV illegally especially, as a warning popping up would scare the hell out of those sat in their halls round the TV with their dominoes. This is a solid idea which is an issue me and my friends are familiar with and is an issue not worth risking.

Getting modern and reliable statistics is one of the most important issues to tackle as thats where the fear lies, especially in fines as students generally are skint.

 Also, recommendations of other ways to watch programmes without a licence such as catch up television online. This can help prevent the problem.

A link to TV licence declaration which was in the letter, which is ever so easy to complete

TV/laptop/smartphone shaped leaflet?

Humourous but scary reality tone of voice related titles/subheadings

Large bodies of text are often overlooked by students not wanting to deal with adult based content as it scares them, key not to be as plain/formal as the letters and encourage students to resolve the issue.

consider stock of leaflet/sides

research in to other approaches

Flood Leaflet Task/Infographics Introduction

Pre Study Task 3 which will spur the theme of my content for studio brief 2 which I want to make really fun and interesting, given very formal polite information of who to contact in case of a flood it is clear how many factors need to be taken in to consideration when producing public information publications.

Information was cut down to the key emergency contact details, in a laminated postcard like format which would float on water in such an emergency. There was the calming reassurance of blue waves which makes the information easily understood from far away as being to do with the issue of water and is a soothing colour to calm readers. Also, 'flood' covering near enough the entirety of the front in a sans serif font which makes it most easily readable.

What needs to be considered is the amount of information/does it need to be shortened and straight to the point in case of an emergency like the flood information was, for example. Consider the cultural and social links to the issue and severity of the information you are dealing with. Designs can't mock peoples beliefs.

In preperation for studio brief 2 i'm aware of the stigma attached to infographics/public information, that it is generally mass produced to fit all audiences and is usually quite plain/dull/predictably designed, which I don't want to happen with my publication. Target audience aiming is a way of having a chance to make something more unusually designed which may not be appreciated by all the general public which I must research in to as well as how info graphics for my information has been approached differently in the past.

Initial Ideas

I have already decided I will design a flipbook/constatina fold style publication on Colour theory primarily targeting children's audiences. As the publication is to be short, and as Ive chosen colour theory I want it to be very visual whilst also getting the information across. There are 3 aspects of colour theory I am thinking of basing my content on…

-Colours associated with book genres, is a good way for children to develop knowledge of the impact and personality colours can exude and there can be sections for them to colour in their own ideas to build this knowledge and share with classmates and is an interactive way for them to be interested and engaged in the publication

-Teaching children the different colour blindness disorders and what they all look like, it is informative of others disabilities and visually could be very interesting and there can be scenes/pictures in rainbow colours which change on each page according to this sight disorder. This will be ideal for the length of the small publication too. There is a documentary I will follow up on to gather more knowledge on these disorders which I can simplify for children to understand.

-Variations of the differences between shades/tones/tints which are ideal to learn at an early age in an easy way.

I will sketch up and write down content for tomorrows feedback session and get a lot of useful opinions and further ideas, and watch the 'Do you See what I see' documentary on estudio.

For my colour blindness idea more ideas are sprouting such as having an animal mascot that will represent the colours and engage the children as a character of the booklet. A chameleon as it changes colour and has interesting patterns, a butterfly as its colour sight extends to an ultraviolet level making it a knowledgable character on colour, or also a wise owl which can see even in the dark as it is nocturnal.

For content the website www.colour-blindness.com is a brilliant source to shorten down the facts for each condition to simplify for the children in bitesize information and not to bore them by having a long body of text using complicated words.

For my colouring genres idea, it could be a colouring book for children that lets them pick their colour ideas in a more interesting way filling in characters/images that relate to the genre. The images will be direct relations to the subject if the children are confused of the genre. Sizing and composition for both these ideas will have to be carefully thought out to ensure the images fill out the page size with the title/information being clear and intact

Wayfinding final typeface and Evaluation

When placing my signage in to the environment itself on Photoshop, although Helvetica Bold was a successful choice I thought maybe it was the too easy option and felt the typeface should be thought out more, so I tried a few options and the new typeface Trebuchet Ms Bold still had the impact from far away but looked softer and more elegant like the gallery itself, to be read at more ease and gave a more unique look to the new wayfinding system.
While it was only a small change, seeing it in that context I feel like it looks less like it was typed up on Word and stuck up as a sign. Also, with it working as a vinyl it loses the risk of looking too basic too.
My new wayfinding system for Leeds art gallery echoes the same simple feel of the rework of the wayfinding system of the London College of Communication (LCC), clear signage and arrows amplified for ease of navigation, but comparing the two I can see how the framing really brought my signage together and doesn't look blocky due to multiple colours and backgrounds for the signs. Also, as well as being a vinyl it is versatile as it can be plaqued which would give the signage depth and shadows add to its visibility by audiences from all angles.

Evaluation
Beginning to take pictures and explore the insitutions of Leeds, I immediately saw in the gallery customers asking for directions despite there being well placed signage. Due to its muted green colour and shadowed plaques at adult chest level I could see it would be the appropriate place to re do the wayfinding and that it needed to be very simple to not distract from the artwork the gallery is so proud of. Their use of pictograms also wasn't all that clear, so I began to write out the signage without pictograms aiming to make the text look as clear and large as I could filling all the space while keeping the standard international paper size on landscape as these would fit the spaces really well and be consistent.
Framing the wayfinding to make it become part of the galleries heritage and like a permanent exhibition of the institution made my signage consistent and really gave it its place in the gallery. Ideas to add other elements of fine art including the painted signage would have been successful if for all young audiences, but due to its wide range of visitors from all over the country keeping the typeface, Trebuchet Ms Bold clearest to see from far away and put in the environment as given in feedback, and the strong black triangle arrow gave it the modern edge which is so much bigger and leading than the previous signage, to which I moved up slightly, appropriate for the many crowds of classes and workshop goers visiting the Art Gallery with its purpose to direct, not entertain.
Working with colour didn't fit with the particular institution as I had experimented, and was brought up again in feedback however having black vinyled against the clear walls had the highest contrast and when put next to the old signage the difference is striking. I have taken the right direction similar to LCC's newest wayfinding. Being more creative with colour, pictograms and ways of framing was a possibility and the more colourful route is the one I will always take if possible, but Leeds Art Gallery wants to keep the art at the core of the attention, as do the art lovers who visit everyday, so my new wayfinding system will reduce confusion and due to the framing won't fade in to the background or crowds any time soon.