While it was only a small change, seeing it in that context I feel like it looks less like it was typed up on Word and stuck up as a sign. Also, with it working as a vinyl it loses the risk of looking too basic too.
My new wayfinding system for Leeds art gallery echoes the same simple feel of the rework of the wayfinding system of the London College of Communication (LCC), clear signage and arrows amplified for ease of navigation, but comparing the two I can see how the framing really brought my signage together and doesn't look blocky due to multiple colours and backgrounds for the signs. Also, as well as being a vinyl it is versatile as it can be plaqued which would give the signage depth and shadows add to its visibility by audiences from all angles.
Evaluation
Beginning to take pictures and explore the insitutions of Leeds, I immediately saw in the gallery customers asking for directions despite there being well placed signage. Due to its muted green colour and shadowed plaques at adult chest level I could see it would be the appropriate place to re do the wayfinding and that it needed to be very simple to not distract from the artwork the gallery is so proud of. Their use of pictograms also wasn't all that clear, so I began to write out the signage without pictograms aiming to make the text look as clear and large as I could filling all the space while keeping the standard international paper size on landscape as these would fit the spaces really well and be consistent.
Framing the wayfinding to make it become part of the galleries heritage and like a permanent exhibition of the institution made my signage consistent and really gave it its place in the gallery. Ideas to add other elements of fine art including the painted signage would have been successful if for all young audiences, but due to its wide range of visitors from all over the country keeping the typeface, Trebuchet Ms Bold clearest to see from far away and put in the environment as given in feedback, and the strong black triangle arrow gave it the modern edge which is so much bigger and leading than the previous signage, to which I moved up slightly, appropriate for the many crowds of classes and workshop goers visiting the Art Gallery with its purpose to direct, not entertain.
Working with colour didn't fit with the particular institution as I had experimented, and was brought up again in feedback however having black vinyled against the clear walls had the highest contrast and when put next to the old signage the difference is striking. I have taken the right direction similar to LCC's newest wayfinding. Being more creative with colour, pictograms and ways of framing was a possibility and the more colourful route is the one I will always take if possible, but Leeds Art Gallery wants to keep the art at the core of the attention, as do the art lovers who visit everyday, so my new wayfinding system will reduce confusion and due to the framing won't fade in to the background or crowds any time soon.
Beginning to take pictures and explore the insitutions of Leeds, I immediately saw in the gallery customers asking for directions despite there being well placed signage. Due to its muted green colour and shadowed plaques at adult chest level I could see it would be the appropriate place to re do the wayfinding and that it needed to be very simple to not distract from the artwork the gallery is so proud of. Their use of pictograms also wasn't all that clear, so I began to write out the signage without pictograms aiming to make the text look as clear and large as I could filling all the space while keeping the standard international paper size on landscape as these would fit the spaces really well and be consistent.
Framing the wayfinding to make it become part of the galleries heritage and like a permanent exhibition of the institution made my signage consistent and really gave it its place in the gallery. Ideas to add other elements of fine art including the painted signage would have been successful if for all young audiences, but due to its wide range of visitors from all over the country keeping the typeface, Trebuchet Ms Bold clearest to see from far away and put in the environment as given in feedback, and the strong black triangle arrow gave it the modern edge which is so much bigger and leading than the previous signage, to which I moved up slightly, appropriate for the many crowds of classes and workshop goers visiting the Art Gallery with its purpose to direct, not entertain.
Working with colour didn't fit with the particular institution as I had experimented, and was brought up again in feedback however having black vinyled against the clear walls had the highest contrast and when put next to the old signage the difference is striking. I have taken the right direction similar to LCC's newest wayfinding. Being more creative with colour, pictograms and ways of framing was a possibility and the more colourful route is the one I will always take if possible, but Leeds Art Gallery wants to keep the art at the core of the attention, as do the art lovers who visit everyday, so my new wayfinding system will reduce confusion and due to the framing won't fade in to the background or crowds any time soon.
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