Monday, November 30, 2015

Leeds Art Gallery research and ideas

framed signage
painted signage
neutral/pastel colours, if any colours
larger than current
just above average height level due to crowds
helvetica/futura, most universal and very clear typefaces?
are guides, arrows
no pictograms necessary (apart maybe from loos) as the art is there to visualise to visitors, not taking away from the art (is detail rich in the art, content needs to be lesser to expand the detail to visitors)
right aligned is easiest to read
clear arrow to not confuse direction, tried just end but could look like vertical direction and too modernist



'free for all cultural visit'
'Leeds Museums and Galleries exists to collect, preserve and interpret historic, cultural and scientific collections and historic sites and use them as inspiration for educating, entertaining and inspiring the people of Leeds as well as visitors to the city.'
home of British contemporary art


Helvetica regular, helvetica bold (see if this is clearer from far away)
british flag colours muted? current muted mint colour has no relation
try frames
try painted
optical kerning spaced apart 25+ for clarity

begun in standard international paper landscape orientation 





Helvetica Bold




Futura Medium, second with muted royal blue of British flag


Helvetica regular which doesn't look as impactful as it is thinner/longer, and is tracked more there would be too much space. Not as legible from far away

The pastels are working quite well in terms of legibility and contrast with Futura and Helvetica and are informed, therefore I shall continue to experiment with these colours.

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