YCN
UK Greetings- a chance to create a consistent, bold, daringly different and array of unexpected patterns/designs/language for wrapping paper, cards, gift dressings. Is an opportunity to use my excitement and positivity through language and direct myself to contacts or possible opportunities to have a portfolio for potentially going in to a similar career as my intentions as a designer are to be daring, bold, positive and colourful.
BEAR- very important ethics within the company which is having a positive impact on todays youth. I also feel my style can be very child based due to easy goingness and fun combinations of colours I enjoy using. Would have to buy some BEAR products as it was not around when I was younger when healthy eating began being really pushed, to see what the Yoyo cards and packaging is already like to make sure I have a strong idea more likely to be successful.
Thirsty Planet- bottled water company which needs a bold campaign to make it stand out, 'Thirsty Planet spring water sells through retail, food-service and vending partners. With many independent and major retailers proud to supply Thirsty Planet, including Waitrose. It is also available in restaurants and catering outlets including Peyton and Byrne, Bartlett Mitchell and Gaucho restaurants'
seems like it is placed in quite middle class establishments meaning the design can't be too outlandish or tacky, well done. I see the potential of it being aimed at 18-24 year olds to play on the idea of a herbal essences style ad with that kind of humour, maybe the feeling of refreshments being in the shower or jumping in a pool etc and the ethics of a guranteed donation every purchase can tie in with those donated having the same refreshment which needs to be universally relatable like being in water is. Quirky hipsters. Blue and silver. Black and white, subtle to make unchildish. Look at expensive packaging, 'fancy'
D&AD
Adobe- i absolutely love doing poster designs and firmly believe people take more notice of them than they realise, and can have such an impact within the 578x370mm dimension and as it is about giving a message without words many methods can be used that I want to further experiment with such as my love for photography, methods such as monoprints and screenprints which can have interesting crazy effects, or a combination of all. Especially on board with the 'fun and life afirming' theme as this is one of my goals as a designer to spread this across the world as people really do need positive reinforcement.
Recreate scenes of familiarity for whichever target audience so it is relatable and the message instantly snaps
Penguin
Adult Fiction Cover Awards- To Kill A Mockingbird I feel is such an amazing story , the existing covers are so traditional and flat I feel maybe a vintage style but new take for a cover would be appropriate. Strong use of typography and to stand out amongst all others like so many feel the book does. Winning a placement aswell is such an amazing chance of entering in to an amazing world renowned company
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