Thirsty Planet market research and sainsburys new campaign inspiration

As spoke in our lecture by Thirsty Planet, it is true the water bottle industry is consumer driven, and with health living and health consciousness on the rise, bottled water sales are increasing as consumers are coming to realise it is the healthiest drink.

Heres how bottled water company competitors to Harrogate campaign:
Celebrity endorsment 

Encourgagement and reaching out to the dry january detoxers to boost their sales

'Pure' and 'untouched' naturally sourced water, however, shouldn't water be pure anyway? Appeals to consumers however with the idea of purity and a healthy drink sourced from a paradise

All very neutral, earthy natural colours, a lot of blue to represent the refreshment and hydration of water and its natural benefits. Rarely colourful (was hard to find any of different colour schemes), which could be a benefit for Thirsty Planet if it were to be more colourful as it will stand out amongst muted all very similar bottled water campaigns and matches their celebratory positive intentions behind Thirsty Planet and its donations to those in Africa.

Keeping the healthy fresh style given off these ads is still important as it is why we buy water, but for a water bottle company campaign to stand out and preach other benefits would be beneficial for their sales.

I noticed the word 'pure' being used so much within water bottle advertisements, so a slogan using pure will be included to involve existing attractive consumer language.

The new Sainsburys campaign reminded me how well rounded a campaign is with consistency and a theme can create many opportunities to promote a brand! Banners, stand designs, an advert with a song etc. Theme communicates really well and covers the huge target audience making the brand look fun and delicious. Although I won't have a theme tune and such for Thirsty Planet (or perhaps I could do a proposal for an advert along with my visuals??) this inspired my drive for a more simplified approach that I am looking for that can be used on all various advertising mediums like this current campaign.