Brief 4: Badge

One of the most frustrating and challenging techniques I have had to face up to- text in a circle!

After a lot of messing about I did it- but will also try all the initial designs handwrendered to make more protest than corporate looking as this has been shown in previous research to add more honesty to the image, and more of a togetherness.

Red is an alarming colour, mostly used for danger signs so therefore alterting the viewer and having the commanding serious tone, whereas the pink contrasts this being the aesthetically pleasing aspect of the set. This is also because of the majority female audience the campaign is targeted to, who use mink false lashes. As it is a cosmetic issue, pink and red together best reflect these elements of protest and beauty image.

 Round patch and badge

Badge