Previous visual research has shown festival posters are bright and full of energy to create a buzz for the festival, and holiday branding and adverts often use colours of the sea and sunshine to represent the ideal.
Sunshine Pantone- happy optimistic sunshine colour
Hawaiin Ocean Pantone- represents that it's an island holiday festival on a beach
Pantone 376- represents natural beauty such as palm trees, of the resort
Pink Glo pantone- the young, charismatic fun vibe of the music festival
Fiery Red pantone - the more serious culture seekers
parisian night pantone - nightlife aspect of the festival
purple- energises palette
flame orange pantone- energises palette
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