Thursday, March 29, 2018

Brief 3: Evaluation

Following from talks earlier on in the year about creating your own projects and work to show initiative, and always having loved working on music design such as Secret 7 competitions, this project was created from discussing this with a graphic designer friend in Bath. Both from the same city of which we love the music it is famous for, why not do a poster project like secret 7 for it's music?

His plan was to create a publication of his and my poster 'personal design interpretations' to discuss different graphic design styles and to show a range of design work as our styles are quite different. Unfortunately, due to his work load he hasn't been able to create the publication yet which isn't the best but he still intends to do this. Therefore, this set of posters remain for now A4 prints.

This project felt like it had a lot of freedom as his directions were to follow the same idea as Secret 7's creating my own artistic interpretation to express my design style, however this is not always the easiest way! Throughout creating these I found I was wanting the try my design out more polished and in terms of typefaces used, more classic looking. This was inspired by music prints seen on online marketplaces such as Etsy. I combined this with using my more experimental colours/layering/grains to make the print have more of a story or an experience imagined whilst looking at it. This is inspired by my love for experimental album covers which are more psychedelic in terms of editing and mood.

Being able to create these 10 posters in my own way challenged my perception of 'my own style' which throughout allowed me to think about how they can be more polished looking, but then not feeling restricted colour wise etc. It helped me learn about the way I used my design process- imagining a scenario or representing a feeling when listening to the track.

With it being songs from our hometown and ones we have grown up with, this felt even more personal and I realised more that throughout growing up I had taken in a lot of design inspiration from these artists, posters/flyers in the city centre, music videos etc. In a lot of the designs grain is added to reflect the nostalgic air to the song and my perception of them. This also helped when I felt the design looked too flat which I hope to avoid.

These prints would be sold in shops such as 'On The Wall' and specialist print shops. Also, independent music stores as fan merchandise prints. Aimed at those who buy for decoration and for gifts for music fans. I hope to one day have both our posters when he finishes, to be exhibited which I had initially hoped to do. It is disappointing that this wasn't as much as a collaborative project as proposed. This however has taught me valuable knowledge about how others you work with might not have the same time management as you and that projects can change in timeline. I always aimed to have them finished in time with my collaborator and always will as meeting deadlines is crucial to me as a designer and professional.

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