Monday, March 19, 2018

Brief 5: Student Tone of voice for Art Pass


TONE OF VOICE

Examples of student targeted tone of voice




Light hearted humour

Pop culture references
Popping statements in capitals and exclamation marks

STUDENT THINGS TO RELATE TITLES TO

Swiping tinder
cheeky nandos
library sesh, all nighter
deadlines
club nights
gap years
staring at the screen

the pass can give them...
procrastination
culture
discovery
date/flat outing
history
adventure
Initial title ideas


Accesible culture
Time for an adventure
Flat outing? Sorted
A date to remember
Do something new

Get Cultured/a train to culture
a train to another world
beat the mundane
get around town
the trip youve been waiting for
never run out of conversation again
wanderlust? we've got a pass for that
quite swiping, get sighting
see it for real not just on screen
why gap year when the world is here
nows your excuse for a trip
a pass for inspiration

No comments:

Post a Comment