TONE OF VOICE
Examples of student targeted tone of voice
Light hearted humour
Pop culture references
Popping statements in capitals and exclamation marks
STUDENT THINGS TO RELATE TITLES TO
Swiping tinder
cheeky nandos
library sesh, all nighter
deadlines
club nights
gap years
staring at the screen
the pass can give them...procrastination
culture
discovery
date/flat outing
history
adventureInitial title ideas
Accesible culture
Time for an adventure
Flat outing? Sorted
A date to remember
Do something new
Get Cultured/a train to culture
a train to another world
beat the mundane
get around town
the trip youve been waiting for
never run out of conversation again
wanderlust? we've got a pass for that
quite swiping, get sighting
see it for real not just on screen
why gap year when the world is here
nows your excuse for a trip
a pass for inspiration
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