Within feedback it was suggested I take inspiration from the top 4 festivals in Europe, looking at their branding and what makes them unique. As well as this I will incorporate travel experience in to the branding as this is what makes this wristband different. I wanted to pick festivals which have a unique feature to them.
Posters, brand identity, location
Held in the heart of Barcelona city
Tommorowland is famed for its out of this world and outlandish/psychedelic stages and displays
Famous for its beach outlook and location of an abandoned moat in which one of the stages is in.
https://www.st-christophers.co.uk/travel-tips/blogs/2017/the-top-10-festivals-in-europe-this-summer
All strong contrast colours, bold text, relating to landscape. If these 4 can be incorporated with promo and branding it makes the pass look extremely exciting for music and travel.
many names are already in use so changing a letter could work to make the name memorable and more modern?
venture festival pass
mystix festival pass
kosmic festival pass
revibe (made up)
intergroove
intervibe
Wristbands
Looking at wristbands I had saved from festivals, their branding is used on them with the logo/year/timescale/sponsor (can use a holiday firm sponsor for the concept, creating a more engrained trust?) and detailing such as glittered wool or embroidery.
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