Thursday, March 2, 2017

UK Greetings research


Websites initial vibe is illustrative, with artistic flair within painted typographies on banners/waved line drawn backdrop, giving a fresh younger creative audience perspective of the company, which means bold colourful painted or illustrated quite young and emerging design style seems to be appropriate, which is what we are going for as a group.

zUK Greetings appear passionate about elevating designers careers by wanting to encourage budding card businesses to engage with UK Greetings for support with their careers, and on their about us page they have emphasis on positive heart felt genuine features added to soften their message such as hand written types, happy thought piece (which fits perfectly with our uplifting design theme) and lined paper sticky notes making them relatable and we are able to see a lot of passion and consideration is embedded in their mantra as a company. This is beneficial and reassuring to see that they will resonate with our mantra and design theme!

Their success is apparent with all their partners and the fact they have the licence to sell Disney cards aswell as Marvel, but seem to supportive and enthusiastic in taking in other companies to expand and grow for the better which is so positive in this industry. I feel happy to be submitting for them!



Ethical considerations such as the purpose of the cards such as being realted to a charity, spreading awareness and the subject theme would fit the companies ethos very well so we will try and be as ethical as they try to be.

No comments:

Post a Comment