Sunday, October 29, 2017

Brief 1: Design Feedback

In university tommorow, I am going to print out/display the designs I have initially done without the names and ask peers to give any description or scent they get from the design itself so that I can test wether they represent the perfume accurately/to description. It's always vital to get feedback on designs as you could miss something.

Results
Strawberry Bellini:juicy and sweetfreshness irish Cream: sweet, creamy candy Pina Colada:tropical and refreshing. Cuba Libre: warmth and a bitter feel Moscow Mule: bitter again alongside fruity

General feedback
-You know what products are in just by looking
-Looks organic, healthy
-Illustrative rustic style that promotes the vegan benefit of the company
-The mist represents the smell and makes text even bolder, not as flat
-Type is classic/vintage, 60/s 70/s era
-Distinctive set
-Integrate the brand a little more in to the designs- will try and use similar typeface as existing to give it more of a brand look
-Try different typefaces (it had been difficult to find a free typeface that was consistent use in this format for all titles, format is hard to work with)
-Not sexist like other perfume ads- this was my goal in using the elements of the scent, not featuring models (although the bottle had to be included)

No comments:

Post a Comment