Monday, October 9, 2017

Brief 6: Munroe x Illamasqua idea proposal

'We reached out to Illamasqua to find out more, who told metro.co.uk that the upcoming campaign centres around gender fluidity, and will feature Munroe Bergdorf and model Rain Dove as the faces championing gender fluidity and beauty.'Read more: http://metro.co.uk/2017/09/13/illamasqua-has-hired-munroe-bergdorf-to-be-one-of-the-faces-of-their-new-campaign-6923536/?ito=cbshare
Twitter: https://twitter.com/MetroUK | Facebook: https://www.facebook.com/MetroUK/

'Illamasqua is a beauty brand with a voice, and encourages you to have one too. We are not afraid to be provocative and talk about the complex issues that affect our generation - whether they be religion, race, gender or the environment. That’s why for our next campaign, we will be exploring gender. ' via Illamasquas official Instagram

Find out products and learn about the new range, create advertising campaign
Illustration pieces/mixed media, can tie in to personal illustration style I have developed over summer

'What really makes this brand stand out from the rest is its artistic design of Queen Nefertiti and their colourful yet simple packaging. '

Inspired by Juvia's Place gorgeous packaging design which has gained the brand a lot of attention and praise. The illustrations celebrate diversity and showcase possibilities of the pallettes inside on various skin tones. Creating packaging which is gender neutral like this would be exciting to work on- for illamasquas existing pallettes to integrate their campaign with their products inspired by Juvia's Place.

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