Sunday, October 8, 2017

Brief 1: Perfume Advertising initial idea


Lush's branding is always so exciting to me as it is about selling empowerment to consumers rather than desirability
Kate Moross for Kiehl's
People don't think about the perfume they relate it to the actual celebrity endorsing it

Have contacted various independent businesses on Etsy about working on a live brief, designing for their product branding/for upcoming products.

Link to all the ingredients that can go in to perfumes and their specific notes, if I cannot smell the perfume myself that I am designing for (will ask for samples for be to be able to design from a non bias opinion)
https://www.wickedgoodperfume.com/listing/201477909/custom-scent-perfume-fragrance-bespoke

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