Type needs to represent retro/handwritten style existing in current branding which also supports the brief's aim to look enticing and desirable along with the design. Type can't look rigid/stiff.
Started with Strawberry Bellini
The drawn pattern emphasises the flavour and colours give it it's theme. Tried other typefaces but this one has a boldness and character to it, and is a retro style typeface with flair appropriate for this project. Will show Natalie when a design is finalised if she disagrees. Not very sure as there is a lot going on, very bright.
The typography experiment version is exciting and represents the perfume as full of flavour but I really need to brush up my digital drawn type skills as the letters are badly drawn. This has been a lot more challenging than I expected!
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