Brief 4: Mink Lashes campaign

Through reading out my ideas between peers and a Lush employee, it was a theme of 'would Lush actually do that?' 'Can I link it to Lush?' (as some companies don't enjoy copycats or using their name. ) When talking between various ideas my Lush employee friend was enthusiastic about focusing on mink lashes as they have blown in popularity over the past few years with huge beauty gurus promoting companies that do them, with the confusion over the fake statement that they are 'cruelty-free' when they are not. As it is a less spoke about animal fur issue, i was encouraged to go for it as others have been done.

I looked in to the very recent Lush Summit 2018 and checked out their product direction. They are wonderfully passionate and witty with their product selection and their distributions to charities. The way these are designed are always simple and straight to the point, which is why I will take inspiration from their campaigns and designs to create my own against mink lashes.

Their designs are colourful and use striking illustration that isn't too offensive but shows strong support for the cause, perhaps the strategy of activating empathy from the audience. The strong designs also stand out for the wearers to protest loudly without having to speak.

From the government petition page:

'Mink eyelashes have become more and more popular in the recent years, with celebrity endorsements and cheap prices. They give the illusion of longer fuller lashes, but is it worth our vanity to abuse and torture these animals?
https://www.change.org/p/uk-parliament-ban-the-sale-of-mink-eyelashes-in-the-uk

There is no way to get cruelty-free mink fur, the poor animals will have to be kept on a fur  farm in individual cages, as mink are solitary animals and can be aggressive. As anyone who has looked into the mink fur industry will know, mink are killed when their winter coats come in, so the fur taken for lashes would be taken just before or after the death of the mink.'

'Rethink Mink'
'i like my lashes long, thick and cruelty free'