Brief 8: Swirls brand identity feedback

Aim of brand identity-

Bring childhood nostalgia and favourite flavours to a contemporary audience from young adults to families. Sophisticated branding with an injection of fun and expression of a simple but nostalgic delicious swirled ice cream. Wins against competitors for simplicity and difference of flavours in the mainstream supermarket shelves, going back to the flavour of the ice cream itself opposed to other bits.

The idea stemmed from Vienetta as it did have a unique quality which I have adapted to this new concept brand but bringing that nostalgia in to the future in a contemporary design.

FEEDBACK

I had thought of and it was suggested I added a show to the type to make it more animated and pop out more, like a lot of classic ice creams such as Vienetta or Cornetto etc but for this design due to the slant swoosh it doesn't add to the branding.


-Make typeface more fun and maybe not have it tilted and give it more of a wave shape
-instead of tubs create packaging of which you can push the ice cream out in to swirls like in an ice cream van to become distinct in the market and become the ultimate nostalgic ice cream packaging with resonance of ice cream vans whippy machines. possibly a long tube? Think of the appeal of the sweet 'Pez' just due to its dispensary.

Trying these prompted by feedback resulted in a decrease in the fresh contemporary look of the branding and made it look more retro. Although I understand the feedback a modern way of injecting fun in to branding is through shapes and I feel the waves do this.

The tilting of the title grabs consumer attention and has the notion of classic ice cream packaging. I wanted the branding to still fit on an ice cream vans board but also look modern and stand out amongst todays strongest competitors on the shelves of supermarket bought ice creams. 

The style of packaging is a great idea that will elevate the brand in its unique brand aim and name 'Swirls'.