Thursday, February 15, 2018

Brief 8: Ice Cream market research

Best selling according to Forbes list:
Image result for magnum packaging
Magnum
Image result for haagen dazs new packaging
Haagen Daaz
Image result for cornetto packaging
Cornetto
Image result for ben and jerry's packaging


Ben and Jerrys

All have
-Unique, bold brand identity and logo.
-Consistent design with different colours for different flavours
-Loud design as ice cream is a treat


Vienetta is best known for it's layers and shapes of these layers, so incorporating this in design would be true to the product and its individual selling point.

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