The unique layering and making of vienetta and it's patterns give it a distinctive unique factor which could be showcased through the packaging itself. Flavour concepts are also a possibility in testing the fluidity of the new packaging.
Monday, February 12, 2018
Brief 8: Vienetta new brand identity
Vienetta is known for it's nostalgic place in time, often seen as very 80's. With ice cream brands on the market such as Ben and Jerrys being sold in fun and popping packaging, Vienetta needs to get back in the game. A new brand identity could swing Vienettas retro feel and introduce and market to a newer generation.
The unique layering and making of vienetta and it's patterns give it a distinctive unique factor which could be showcased through the packaging itself. Flavour concepts are also a possibility in testing the fluidity of the new packaging.
The unique layering and making of vienetta and it's patterns give it a distinctive unique factor which could be showcased through the packaging itself. Flavour concepts are also a possibility in testing the fluidity of the new packaging.
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