Brief 4:Lush Activist Campaign idea and research

'Not your typical beauty showcase, the goal of this year's Lush Summit was to motivate, engage, and incite environmental action.'

The Smell Of Change?

'a large chunk of the handmade cosmetics company's time and money is spent on political activism.'

The company are headstrong in their views and values as their staff members are. They aren't shy of controversial campaigns and projects. Create a likewise campaign that tackles an im[portant issue reflecting the values of Lush and their customers.